Hello St. Petersburg!
When our Chief Sales Officer Mikael Söderlund and Key Account Manager Linnea Enstedt are out on the roads there's usually some serious action. This time St. Petersburg was the destination. The mission was to meet with the GASP business partner Fitnessdesign.ru and to tap in with the GASP community in Russia. Although Linnea and Mikael were busy in business meetings, they made it a priority as always to meet with the GASP community. Among the people they met was Sergey Kulaev. Sergey is a pro bodybuilder currently preparing for a competition in the US in the hunt for a spot at The Mr. Olympia this fall. He took some time out of a busy schedule to work out and leave some feedback feedback around the brand.
“Our business partner Fitnessdesign already cover 83% of Russia, where GASP is available in 86 cities. This is of course a great impact but with an increased integration into the community the possibilities are endless, this was our main focus for the trip.” - Linnea Enstedt
§“Meeting the community on a mutual ground like the gym is a great way to get a genuine feel of the brand awareness and general impact in the area. I've been working with the brands since 2005 and getting feedback from our community IRL is so rewarding. We are our community and it all started in the gym."- Mikael Söderlund